CONCEPT A
Their favourite world.
With them inside it.
Dinosaur parent+Child-to-Hero
Delight their child with an adventure that feels made for them.
A1 first · A2 reserveExplore the brief
CAMPAIGN 01 / FIRST CONCEPT TEST
A little wonder.
A clear plan.
THE WORKING BRIEF
Two concepts. One focused test.
Learn, then iterate with intention.
DAILY MEDIA PLAN$30/ day total
INITIAL TEST2concepts · 2 ads
LEARNING WINDOW3weeks · conditional
No launch date set.
Currency & spending approval open.
Currency & spending approval open.
OUR STARTING POINT
Selected hypothesesDifferent buyers. Different stories.
Their favourite world.
CONCEPT B
A birthday gift.
A personal gesture.
Birthday-gifting grandparent+Gift Reaction
Give a birthday gift that makes their care feel personal.
B1 first · B2 reserveExplore the brief
THREE WEEKS, THREE QUESTIONS
Evidence sets the pace.
A week is a review point, not a deadline to declare a winner. The full 21-day media scenario is $630—not an approved commitment.
Organic explores messages. Paid tests commercial performance. One shared matrix connects the learning.